Toby Rush

Toby Rush is a serial entrepreneur and investor with 20 years in the technology sectors. He is currently CEO and Co-Founder of Ideem, a B2B SaaS platform making 2FA easy and invisible, for everyone, all the time. Before that, he was CEO and co-founder of a Web3 company building infrastructure and scaffolding around phones to facilitate Web2 users moving into Web3. Prior to that, he was CEO of Smart Warehousing. Previously, Toby led the International Technology investments Team for Ant Group, part of the Alibaba Group. Prior to that, he was CEO of ZOLOZ, an Alibaba digital identity platform. ZOLOZ evolved from EyeVerify, which Rush founded in 2012, and which became a wholly-owned subsidiary of Ant Group in 2016. He also co-founded and led Rush Tracking Systems, an RFID solutions venture, to a successful exit to a Private Equity firm. Toby has an BS in Engineering from Kansas State University.